Earlier this week, Amazon confirmed that it will be live streaming the 2017 NFL games. Rumors on the matter first emerged in the media and were later confirmed by the e-commerce giant itself. The company also revealed several contract details and some of its plans following the deal.
Amazon announced that it managed to strike a deal with the National Football League or the NFL. According to it, the company will have live streaming rights for the games all throughout the year. This contract was valued at around $50 million. Based on it, the online retailer will also be able to stream 10 2017 NFL games Thursday nights.
The 2017 NFL Games Live Streaming Right Led To Quite A Competition
NFL games streaming rights usually give rise to quite a competition. Last year, for example, the NFL struck a deal with Twitter. Allegedly, this was valued at around $10 million. Reportedly, the micro-blogging platform also competed in this year’s streaming rights competition. However, it was officially surpassed by Amazon. A number of other companies are also said to have tried obtaining the rights. For example, Facebook or YouTube.
Amazon will be broadcasting the 2017 NFL games through its Prime service. According to market reports, Amazon Prime has over 60 million users across the United States. These have to pay an annual fee of $99 which ensures a free, unlimited number of 2-day shipping as well as several other benefits.
“We’re focusing on bringing our customers what they want to watch, Prime members want the NFL.” This reportedly came from Jeff Blackburn, Amazon’s Senior Vice President, during a media interview.
The 2017 NFL games can also be watched on a number of other media sources. More exactly, they will air on the NFL Network cable channel as well as on CBS, and NBC. As such, they will be available both online and on cable TV.
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