Latest News in the Business and Financial World

Tuesday, April 20, 2021
Log in
  • Home
  • Company News & Financials
  • OTC Markets
  • Tech & Science
  • Health & LifeStyle
  • About WS OTC
    • Analysts & Contributors
    • Contact Us
    • Advertising
    • Feedback
    • Privacy Policy GDPR
  • Mobile
  • Latest News
    • New Theories Explain the Disappearance of the Mayan Civilization
    • What Happens If Coral Reefs Die?
    • Monsanto Loses Lawsuit for its Herbicide Products
    • Mankind (MNKD) shares Plunge after FDA Approves Afrezza, inhaled Insulin for Diabetes patients
    • Psychologists Confirm that Violent Video Games Boost Aggressiveness
    • World of Warcraft: Warlords of Draenor Release Date on Nov 13
    • iPass Global Hotspot Map Unveils Worldwide Wi-fi Coverage

Pages

  • About Wall Street OTC
  • Advertising
  • Analysts & Contributors
  • Contact
  • Feedback
  • Mobile
  • Privacy Policy GDPR
  • Terms of Service

Recent Posts

  • SF Hospital Slaps New Parents with $19K Bill for Baby Treatment
  • Furious Trump Blasts Harley-Davidson for Moving Production Overseas
  • Warning! MRI Machines Could Poison You
  • Flight Attendants More Likely to Get Certain Cancers
  • More Red Meat Allergy Cases Related to Lone Star Tick Bites

Advertising Feud Continues, Carriers Consider Ad Blocking on Mobile Devices

May 16, 2015 By David Warren Leave a Comment

Email, RSS Follow

google-vision-concept-phone

In an attempt to counter Google’s dominion on digital advertising revenue, European mobile carriers are considering ad blocking on mobile devices.

A Financial Times report revealed that major European operators are already preparing (and installing) ad-blocking software which shields users from what they consider unfriendly and unwanted advertisement.

This particular software doesn’t allow ads to load, though other types of advertising, such as “in-feed” ads will remain untouched.

Initially, the ad-blocking service will be an opt-in service for all users who desire to join, however, some carriers are also weighing the possibility of automatically extending the software to its entire network.

The Potential Negotiating Table and Google’s Dire Predicament

screen322x572

Of course such massive moves almost always come down to leverage and money. And curiously enough, this is also the case here.

The Israeli company responsible for developing the ad-blocking software is called Shine. Recently, Shine received a significant investment from Li Ka-shing, a Hong Kong business magnate who owns Hutchison Whampoa.

Ad blocking would, of course, be the best solutions for specific companies to compete with Google, an obvious target. Whether the carriers would then require Google (and other affected companies) to share revenue if their ads are un-blocked or whether the companies will be forced to pay for unblocking privileges remains to be seen.

Previous blocking attempts have been made. In 2013, a short-lived ad-blocking feature was added by the French provider Free, which argued that Google hadn’t correctly contributed its share when internet service providers had to improve infrastructures so as to be capable of running bandwidth-intensive services.

The legality of such blocking endeavors, though, remains disputed. While some blockers are considered legal, there is also the issue of ad-blocking tampering. Amazon, Google and Microsoft have all been involved in the Adblock Plus controversy which claimed that the companies had been paying contributions in order to have specific ads pass through the blocking service’s filters.

Net Neutrality Concerns

Perhaps well intended, this initiative will certainly be met with massive resistance from both sides of the Atlantic. After all, it stands against the idea of internet neutrality and the notion that all traffic should (and must) be treated equally.

Some nay-sayers may even invoke censorship arguments, and while all these points are valid, there is a bigger picture.

Advertising funds most of the services that people love to access. In a response to the Finacial Times’ story, google released a statement saying:

“People pay for mobile internet packages so they can access the apps, video streaming, webmail and other services they love, many of which are funded by ads.”

So surely, the negotiating table will not be the place where this battle is fought. In 2014 alone, online advertising haled in a whopping $141.2 billion worldwide. It’s therefore understandable that suddenly blocking mobile ads will be fought to the nail.

Free applications and services are mostly funded by revenue stemming from advertising and Google hinted that without ads, the development of such applications and services would be greatly affected. Everything from service development to behind-the-scenes infrastructure relies on such revenue and delivering the services users are accustomed to requires advertising.

Google’s Hegemony and Upset Competitors

This seemingly endless tug of war does embroil noteworthy arguments from both sides. Yet corporate ad blocking is considered by many out of line and such attempts seem unlikely to prevail in courts.

Shine is convinced that by adding such blocking services, it will force Google to compensate internet service providers for using their networks.

Various non-profits dedicated to net neutrality protection have already expressed opposition, explaining that such a move is tremendously harmful. Because, in effect, advertisements are also content, there is no reason for it to be blocked.

“That’s true whether it’s an ad or a blog or your Facebook articles or whatever,” Josh Levy, Access Now representative said.

Since the majority of Google services, such as search functions, Gmail, maps, news and many more are offered free of charge, ad blocking seems a ridiculous attempt at forcing a major company’s hand. In the end, it will be to no avail.

Image Source: vimg.net and a5.mzstatic.com

Email, RSS Follow
The following two tabs change content below.
  • Bio
  • Latest Posts

David Warren

David Warren is a serious tech aficionado. Five years ago he finished his studies at the California Institute of Technology, Caltech, where he earned a degree in Computer Science. Two years ago he got hired as a data protection analyst in an American multinational. When he’s bored with security protocols he enjoys writing reviews and previews of his favorite gadgets and games.

Latest posts by David Warren (see all)

  • Scientists Take A Closer Look At One Of The World’s Largest Volcanic Eruptions - Oct 15, 2017
  • Insects Such As Fruit Flies Can Unexpectedly See In High-Res - Sep 10, 2017
  • The Swimming Style Of Plesiosaurs Explained By A Robot - Sep 1, 2017

Filed Under: Tech & Science

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 72 other subscribers

Mom holding newborn's hands

SF Hospital Slaps New Parents with $19K Bill for Baby Treatment

Jun 29, 2018 By Anne-Marie Jackson Leave a Comment

Harley-Davidson biker

Furious Trump Blasts Harley-Davidson for Moving Production Overseas

Jun 28, 2018 By Anne-Marie Jackson Leave a Comment

MRI machine

Warning! MRI Machines Could Poison You

Jun 27, 2018 By Anne-Marie Jackson Leave a Comment

Flight Attendants More Likely to Get Certain Cancers

Jun 27, 2018 By Anne-Marie Jackson Leave a Comment

Lone star tick sitting on a succulent leaf

More Red Meat Allergy Cases Related to Lone Star Tick Bites

Jun 26, 2018 By Anne-Marie Jackson Leave a Comment

Time magazine cover

Time Admits Sobbing Cover Girl Was Not Separated from Parents

Jun 26, 2018 By Anne-Marie Jackson Leave a Comment

Sunshine and green leaves

Vitamin D Deficiency Could Boost Risk of Lung Disease

Jun 25, 2018 By Anne-Marie Jackson Leave a Comment

Green-light laser pointer

Greek Boy’s Retina Severely Damaged by Laser Pointer

Jun 22, 2018 By Anne-Marie Jackson Leave a Comment

Red Tesla car

Tesla Suing ‘Whistleblower’ over Data Theft

Jun 21, 2018 By Anne-Marie Jackson Leave a Comment

Boiled eggs and mayonnaise

Eating too Clean Can Lead to Orthorexia

Jun 20, 2018 By Anne-Marie Jackson Leave a Comment

NYC mayor Bill de Blasio

NYC Will Allow People to Smoke Pot in Public

Jun 20, 2018 By Anne-Marie Jackson Leave a Comment

A kitten and a puppy sleeping in a bed while hugging each other

Who Is Smarter Between Cats and Dogs? Researchers Have an Answer (Study)

Jun 19, 2018 By Anne-Marie Jackson Leave a Comment

Orthodox church in Greece

Being Religious Is Tied to Longer Lifespan, Study

Jun 19, 2018 By Anne-Marie Jackson Leave a Comment

Bacon and eggs for breakfast

How Does the Keto Diet Work?

Jun 18, 2018 By Anne-Marie Jackson Leave a Comment

Related Articles

  • A kitten and a puppy sleeping in a bed while hugging each other

    Who Is Smarter Between Cats and Dogs? Researchers Have an Answer (Study)

    Jun 19, 2018
  • Pluto and other transneptunian objects on a scale

    The Icy Transneptunian Objects Are Not Proof that Planet Nine Exists

    Jun 5, 2018
  • Sunny day

    Days Are Getting Longer as Moon Drifts Farther Away

    Jun 5, 2018
  • Coronal mass ejection

    NASA Scientist Building Solar Probe: ‘I See God’s Hand in the Wonders of Space’

    May 30, 2018
  • Steam Link device next to its box

    Apple Rejects Steam Link from the App Store Due to Unspecified Business Conflicts

    May 25, 2018
  • Two-headed deer

    Two-Headed Deer found in Minnesota Forest Baffles Scientists

    May 16, 2018
  • Woman watching the sea

    Hawaii Inching Closer to Banning Sunscreen

    May 9, 2018
  • Cows grazing

    In the Next 200 Years, Cows Will Be the Largest Mammals Left (Study)

    Apr 20, 2018
  • Nintendo Switch Ad

    Nintendo Switch Beats Wii U in Sales during Holiday Quarter

    Feb 1, 2018
  • Geminid Meteor Shower in Rural America

    December Meteor Shower Could Be the Most Spectacular This Year

    Dec 16, 2017

Categories

  • Business
  • Company News & Financials
  • Diversified Financial
  • Entertainment
  • Featured
  • Health & LifeStyle
  • Micro Cap
  • Mid Cap
  • National News
  • Nature
  • OTC Exchange
  • OTC Markets
  • OTC Research
  • Science
  • Small Cap
  • Sports
  • Tech & Science
  • U.S.
  • Uncategorized
  • Wall Street
  • World
  • World Indexes

Copyright © 2021 wallstreetotc.com

About · Privacy Policy · Sitemap · Terms of Service · Contact