Apparently not happy with its status of world’s best whisky maker, Suntory Holdings Ltd now has big plans of bringing alcoholic beverage maturation on a whole new level. Japan’s oldest whisky distillery now wants to send its famous drink into space and leave it there for an entire year.
Suntory executives announced earlier this week that they are about to send six samples of the spirit to the ISS and leave it there for a whole year to see what improvements zero gravity conditions may bring to the aging process.
One of the samples, which would be stored in separate bottles, is more than two decade old and only recently Suntory distilled it. The whisky maker knows that the spirits matured in optimal conditions that include constant temperatures, convection of fluids and no movement gain a “mellower” taste. So, the ISS may be the optimal environment to improve the drink to the literally out-of-this world level.
After one year, the firm’s researchers and experts would asses the changes in taste and texture of their high-end beverage brought by a zero gravity environment, a Sutory spokesperson said.
On the other hand, the company also announced that the new type of whisky would not be marketed after it reaches ground. The only people that will take a taste of the space-aged liquor are the company’s blenders and researchers that will compare the samples with the whisky matured on Earth.
The Japanese announced that the bottles would reach the International Space Station on August 16 via Kounotori, a Japan Aerospace Exploration Agency’s unmanned cargo spacecraft designed to resupply the ISS.
Suntory also stated that after a year some of the samples would return back to Earth, while the rest would remain in space for at least one more year for a full maturation process.
Nevertheless, it is not the first time the company makes the headlines. In April this year, it released a special beer laced with collagen designed for women. Ads that promoted Suntory’s “Precious” beer promised that women who drink it would both enhance their appearance and stay young longer.
But skin care experts and dermatologists debunked the alleged benefits of the wonder beverage. For instance, Dr. Ariel Ostad from the New York University explained that collagen’s benefits would most certainly be offset by alcohol. Additionally, past research had shown that alcohol has an aging effect on skin since it inflames skin cells and provides the drinker with a puffy look. So, the only 2 grams of collagen in the Japanese beer are not enough to neutralize that effect, researchers concluded.
Image Source: Whisky Intelligence