Amazon is reportedly working on a smart system to deliver its goods directly into your car’s trunk or home. The effort is meant to deter porch pirates from stealing the ware while the rightful owners are not at home.
The e-commerce giant is in talks with Phrame, a company that has invented a delivery system of license plates that gets the items directly into their customers’ cars, a person familiar with the talks said.
Amazon also plans to design a connected doorbell system that will enable its delivery drivers to enter buyers’ homes to drop off the merchandize. Amazon employees will have a one-time access to the home, said two people with knowledge of the matter.
Package Theft A Growing Problem
With the new two projects, Amazon plans to fix some delivery issues such as theft. Since more people shop online, but they’re at work when the delivery occurs, their items are literally left on their porch for hours. As a result, the items are damaged by rainfall or stolen by porch pirates, who specialize in nabbing items from people’s doorsteps.
Industry analysts confirmed that unattended delivery can be a hassle as it exposes items to multiple risks. Amazon has invested millions in efforts to reduce the number of lost packages. However, a lost package does not only mean a financial loss, but also damaged reputation.
“Nothing makes shoppers more irate than missing a delivery,”
said analyst Natalie Berg.
Amazon refused to publish data on lost packages so we don’t know the real scale of the problem. A separate report shows that 11 million Americans lost their items to a pirate porch in 2016, while a recent survey suggests 31 percent of U.S. shoppers faced package theft. The problem is so frequent that videos of porch pirates stealing items are posted all over the internet.
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