As tech giants, Google and Apple are in a tight race for anticipating what their customers might need.
Already splitting hegemony over almost all of the world’s smartphones, operated either by Apple’s iOS or Google’s Android, both companies are racing to timely add any number of features that would anticipate our needs and deliver the info before we even ask for it. Smartphones are prefigured to become the hottest information hub, almost indispensable.
Certainly, both companies are going about it differently, emphasizing priorities and the wealth of data already in their hands.
Apple is targeting learning more about Apple users as it is developing its Proactive Assistant set to roll out with the upcoming iOS 9 software. Google on the other hand is making use of billions of data points from all the online searches and services it has at hand via Google Now.
Each of the tech giants are looking to highlight their strengths and bring them in the battle arena, in a race for supremacy over users’ needs. These new ‘intuitive’ features, some of which are already expected this fall are certain to lock users into tighter loyalty to either Google or Apple.
For the latter, unfurling extra features with Proactive Assistant might translate into a higher number of customers for the tech giant’s hallmark iPhones. For the former, the advertiser-user relationship gets a new twist.
As virtual personal assistants are gaining ground in the sector, any developments are bound to benefit the emerging market of connected vehicles, self-driving automated vehicles or smart watches. With all the fuss generated around these, integrated services are bound to make a difference.
However, Google and Apple are not alone in developing personal digital assistants that extend a helping hand to users. Microsoft also joined the club with its Cortana, presently featuring on all Windows-powered devices. Amazon also boasts Alexa, which currently resides with Amazon’s Echo speaker.
With so many new developments in the spotlight, it remains to be seen how content users are with digital personal assistants taking a guess at what one might need with every step the user takes.
Photo Credits: siliconangle.com