Apple Inc. managed to close a purchasing deal for a new insightful automation tool. The startup is called Workflow. The program can automate tasks by connecting different utilities with different applications. Consumers might not be dazzled by the news. On the other hand, they might get dazzled next time they purchase an iPad or iPhone. The next generation might allow users to combine their apps in a personalized and one of a kind way.
General Calatyst, ENIAC, and Lowercase Were Interested in the Startup
The purchasing act has not revealed any financial number as of yet. However, the seed round was a pretty discreet one. It was only the great potential of this product that made companies such as ENIAC, General Catalyst, and Lowercase fight for it. However, it seems that Apple won the big prize.
The Workflow team has been working on its app for a few years now. One of the members is actually Ari Weinstein. He used to work for the Jailbreak iOS project. A few years back, he also developed the DeskConnect program.
The new Workflow shares many similarities with the already veteran IFTTT service. This program allows users to connect different repetitive actions that are needed within one application. In the end, with just one tap they avoid wasting time and get the result they want. For instance, users can program (without the need of coding language) their weather app to notify them whenever a bad storm is coming their way. The new startup managed to create a pretty large community over the years.
The New Automation Tool Comes with the Collaboration of its Creators
Together with Workflow acquisition, Apple is also going to receive the collaboration with the team as part of the agreement. Moreover, the application will continue to remain available on the App Store, but as a free product this time.
This collaboration isn’t by chance. The team was in contact with the tech giant since the beginning of their project. The members were just students when they participated in the Apple World Wide Developers Conference. Afterward, they published their final work on Apple Store. Their app won them an Apple Design Award in 2015. Their app will also be a very intuitive help for those iPhone or iPad users that are low-vision or blind.
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