It looks like the little girls and boys no longer want Barbie dolls for these coming holidays. They replaced the best-selling doll with Disney’s super popular animated feature Frozen. Team Elsa has won the heart of millions of kids across the world.
Frozen was a huge blockbuster which earned Disney more than $1 billion at the box office worldwide. The popularity of Frozen has influenced the kids and when asked what they wished for Christmas and other holidays they answered they wanted Frozen toys.
This is the first time in 11 years that Barbie is no longer number on kids’ wish list for holiday presents. The survey was made by the National Retail Federation and revealed that 20% of the parents are planning to buy Frozen toys for their girls this year. This is more than 16.8% of the parents who want to buy Barbie dolls for their kids.
It seems like Barbie is no longer as popular as it used to be. According to Mattel Inc, the company that manufactures the dolls, the sales of the iconic dolls have dropped 21% in the third quarter of this year.
Frozen, on the other hand continues to be number one on the playground, where little girls sing songs from the movie, songs like “For the first time in forever” and “Let it go”.
The NRF survey also found out the other spots on the girls’ wish lists: Monster High dolls are on the fourth place and American Girl doll is on the fifth place.
The NRF survey found out what boys wanted for the holiday season. LEGO is at number one, cars and trucks come second and on third the boys said they wanted the Teenage Mutant Ninja Turtles action figures.
The NRF survey was released Monday, November 24 and it involved 6,593 consumers from November 3 to November 10. The survey was conducted by Prosper Insights and Analytics and the poll has a margin of error plus or minus of 1.2%.