In an attempt to bring more authenticity to a person’s social media presence, the new Beme social media app aims to remove all editing and filters applied to images for a more authentic feel. In essence, Beme hopes to get users to approach their raw-self by reducing self-awareness and bringing their images closer to reality.
The app is the creation of filmmaker Casey Neistat and it’s part Snapchat part Youtube. It was created, Neistat explains, to chip away at the highly calculated, sculpted and calibrated version of who we present of ourselves on social media. Instead of portraying a completely virtual version of who we really are, Beme hopes to “remove the self-awareness or self-consciousness from sharing on social media.”
But how exactly does an app go about doing that? After all, we do have control over what is posted and what is not.
Well, for one, Beme doesn’t allow users to see what is being filmed. The smartphone’s proximity sensor works as your record button, so that you can only record when holding your phone against your chest. This, Neistat says, will help users film from their perspectives.
After recording, the videos get posted immediately, so that users don’t have the opportunity of reviewing or editing them. But more interestingly, you may also never actually see your video, because you can’t access it and neither can your friends once they have seen it once on your Beme feed.
Everything with Beme is a one-time-deal, it would seem.
The app description is actually quite evocative of what Beme is attempting to accomplish. According to this description, Beme should become the easiest and most authentic manner in which experiences can be shared via video. Capturing real moments should be easy, fun and un-editable.
“See how friends, family and interesting people honestly live their lives, and send them genuine reactions,” the app description reads.
And while you may fear that Beme will only become an app for the super hipster, the one who survives on a steady diet of social media acknowledgement but can’t fathom the courage to admit that, the issue is more profound. Once you think about it, some issues to become clear. For one, social media usage has taken over our lives and not in a good sense.
We rarely post unedited material and when we do, it’s always to show how we’re above the whole social media craze. Yet even if Beme doesn’t strike you as the ideal place to share your “authentic moments”, the app’s concept is rather neat. So try it for yourselves and let us know what you think!
Photo credits: Slashgear
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