It seems tech giant Apple wants to leave no stone unturned to make its upcoming iPhone 6 and iOS 8 devices a success.
Apple is expected to launch the iPhone 6 smartphones in two larger sizes- 4.7-inch and 5.5-inch– at its recently announced tech event in California on September 9.
And ahead of the speculated launch of iPhone 6, Apple has updated its App Store review guidelines.
The company has added several important as well as interesting sections in its store, ranging from HealthKit, HomeKit to TestFlight. While there are several addition, Apple has not hesitated in closing doors for the ‘creepy’ apps that hardly serve any purpose.
“We have over a million apps in the App Store. If your app doesn’t do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted,” the Apple’s guidelines said.
According to the new guidelines by Apple, there were several issues that led to the rejection of few apps from the App Store.
“If your app looks like it was cobbled together in a few days, or you are trying to get your first practice app into the store to impress your friends, please brace yourself for rejection,” the guidelines said.
The most common reasons that led to rejection of apps include:
- Advertisements that do not follow the guidelines
- Broken links
- Crashes and bugs
- Incomplete information
- Inaccurate descriptions
- Misleading users
- Not enough lasting value
- Placeholder content
- Substandard user interface
- Repeated submission of similar apps
- Web clippings, content aggregators, or a collections of links
Apple in its guidelines further asked the app provider to not cheat the system by trying to trick the review process or steal user data or copy other’s creation. The guidelines stated that Apple will remove such apps from its store and the developer will be expelled from the developer program.

