According to the rumors, the media giant is interested in participating in the bid for the social media giant. Disney’s interest in Twitter are a bit odd, to say the least, seeing as the company is known for its habit of controlling every project, while Twitter got famous because it offers its users the liberty to say what they please. This makes you wonder, what does Disney Inc. want with Twitter?
Twitter has been going through a rough patch lately, and it’s no surprise that the company is going up for sale. The usual suitors didn’t fail to appear as both Microsoft and Google showed interest in acquiring the social media platform.
However, rumor has it that a third company is poking around trying to get its grip on Twitter. Disney Inc. is supposedly trying to acquire Twitter, the reasons behind this buy being only a matter of speculation for the moment.
All that we know for a fact is that Disney owns the rights to a couple of television networks. Moreover, cable television has been slowly losing its appealing to streaming services, making some economic specialists believe that Disney is only looking to branch out, secure itself a place in the online market before all the good seats are taken.
While these reasons are valid for some specialists, other analysts believe that Disney Inc. would make a huge mistake by buying Twitter because the social media platform’s price is higher than the latest three major Disney acquisitions put together.
In recent years, Disney Inc. purchased Lucasfilm, Pixar Animations, and Marvel Entertainment for a total of roughly $15.5 billion. And the acquisitions proved to be a valuable investment as all three franchises were already fan-packed money bringers when they were bought.
However, some Disney analysts believe that Twitter wouldn’t be such a sure investment as the previous three. Moreover, Robert Iger, the current chief executive at Disney has been running a tight ship, all of the money he spent ending up generating more profit, making Disney a well-oiled machine.
With Twitter’s popularity hanging by a loose thread and Iger having only two more years with Disney, the probability of the purchasing becomes really low, really fast.
Prospects show that the final battle for the social media platform will see Google and Microsoft on opposite sides of the ring. The question is, who will sign the check?
Image source: Flickr
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