Starting this week, about two-thirds of the top 1.000 US internet retailers have pre-Black Friday offers posted on their sites, and many other e-retailers started making sales offers usually suited for the post-Thanksgiving four day period, according to an internetretailer.com survey. Apparently the race is on for the e-retailers to try and snag early-season shoppers. In this race they use all weapons available – massive discounts, discount vouchers, promotional offers, coupon sites etc.
This week about 600 e-retailers offered various and clever types of discounts or promotional offers, such as buy one get one free, buy one and get a random gift etc. The most popular discount among e-retailers’ sites was the 20% discount.
The 20% off discount was promoted by 86 retailers. Among them are Toys ‘R’ Us Inc., Kate Spade, and Shoebuy.com. The second discount on the list of the most popular on-line discounts was the -50% offer.
81 internet retailers had such offers on their internet pages. 50% off was the most popular discount among the top 100 most competitive e-retailers, among them are included BarnesandNoble (28th on list), The Home Depot Inc (16th on the list). The average discount, e-retailers gave to their on-line merchandize was -40%.
The Christian site christianbook.com offers the best off-discount on the market: 96%. As its pre-Black Friday deals and pre-Christmass offers, the religious goods retailer offers top picks for $10, top picks under $20, closeouts under $3 and books under $4.
This week Groupon Inc also offers a up to 90% discount on its goods. For instance, on their site on-line shoppers can buy Christmas trees at a 44% discount or a box of decorative pine cones at a 65% discount.
Amazon.com, the US greatest internet retailer, launched its Black Friday deals a week before. Competition chose the head-start, too. Walmart.com posted a pre-Black Friday on its site – “Big Deals BEFORE the Big Day – Shop now, while supplies last”.
Other internet retailers started also an early Black Friday discounts spree. Evo.com, the leading e-retailer of outdoor gear, offers 60% off discounts on their products. And so does Ashford.com on its jewelry and luxury watches. For instance, starting this week, on their site a $625 Bulova men-watch costs $165, while a $1999 Bulova women-watch is $900. US-matress started Black Friday early season on October 24.
Some other on-line stores let their visitors have a look at some of their Black Friday offers. Kohls.com invites shoppers to sneak a pick at their Black Friday deals on their on-line catalog and gives a 20% discount to friends and family. The Talbots Inc. ask their on-line visitors to be their BFF on a pop-up window (BFF stands for Black Friday Friend)