Ello, a new social networking platform proves to be a threat for Facebook, as it has something more to offer. Ello was found by programmers and designers 6 weeks ago including Vermont’s Paul Budnitz. The website is still in the phase of beta-testing and at present, it is invite-only. Approximately, 35,000 requests for invites are received by it every hour.
As per David Gerzof Richard, the professor of Digital Marketing at Emerson College, the website appeals the user owing to its artistic feel. Facebook has a feel of a coloring book, wherein users are restricted. Ello is very different from Facebook in a variety of ways. Ello has an edgy design which makes it artistic as well as functional. It is free of ads and users don’t have to share their personal information with anyone.
For Facebook, this is indeed a bad news. Facebook has been surrounded by several controversies off late. For instance, some teens are using Facebook less than in the year 2011. Little later, the network issued an apology as it enrolled users in the study of academic researchers without giving them prior information. With this move, the timelines was manipulated by the website without getting the users’ consent.
Regardless of the size of business, Facebook is considered to be a power tool for advertisers. Facebook is the best when one talks about conversion rates and hyper-targeting. Another controversy faced by Facebook is removal of profiles in which real names are not used. Ello makes claims of it being user-driven and not advertiser-driven.
Gerzof Richard said that it is a trick and as there is an increase in the size of network, several requirements like customer service, bandwidth and services have to be met and for this, money is needed. Of course, it wouldn’t be that easy to replace Facebook.
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