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According to an announcement made Thursday, Facebook beefs up its search function once more. After users make a query, the site will look for key words in their friends’ posts but also in other users’ posts that are marked as ‘public.’
The social networking platform announced that it expanded its search function to more than two trillion posts. The idea behind the move was to help users keep track of news in real time by finding ongoing discussion.
Tom Stocky, the site’s VP of search, explained that Facebook users use the site’s newsfeed section to keep themselves informed on what is going on in the world.
“This is an extension of that,”
Facebook tries to expand its search services so that they also cover news after rival Twitter rolled out a news service dubbed Moments. This summer, Facebook invited some users to make a query on ballerina Misty Copeland and her recent achievements at the American Ballet Theater. The robust feedback convinced Facebook that its users have a huge appetite for everything that is ‘trending.’
Facebook also tries to offer an alternative to Google’s news service and web search engine by designing a search engine that finds results outside Google’s reach. Every day, there are 1.5 billion search queries on Facebook, while three years ago that number was close to 3.3 billion per day.
But Facebook’s search engine faces challenges that other search engines don’t. For distance, the engine indexes all posts marked as ‘public,’ but people can change that setting at any moment. Plus, many users update their posts billions of times.
For this reason, Facebook designed a system called “Live Updates.” The updates display changes made to the post including likes and new comments in a matter of seconds or minutes.
Nevertheless, it is not the first time Facebook beefs up its search function. Two years ago, the site rolled out the Graph Search, which was a huge disappointment because it was too complex. But Mark Zuckerberg has dreamed of a way to expand the site’s search capabilities ever since.
This summer, Zuckerberg told experts that Facebook contains the largest searchable online database there is. back then he said that the company should focus on things that are unique to the social media site.
Moreover, an enhanced search function may lure more users to the website and make older users more loyal. Surveys have shown that people are more likely to consult with their Facebook friends when they plan to buy a product rather than reading anonymous reviews.Image Source: Pixabay