Many may think that Facebook is most popular with the younger audience like teenagers, but recent studies revealed that Facebook is losing popularity among teens faster than ever. US teens appear to have outgrown the most popular social media platform and many tend to move toward other sources of internet fun, like Twitter, Snapchat and Instagram.
The recent report shows that Americans between the ages of 13 and 17 who are frequent users of social media are leaving Facebook faster than ever. The percentage of the accounts is dropping six points from last year’s 94% to 88% in 2014, compared to a single point from 2012 to 2013.
This is not the first time reports are showing that Facebook is losing popularity among teens. In January 2014 the news that teenagers are leaving Facebook for other service cause quite a fuss.
When he first heard the unsettling results, Mark Zuckerberg said he’s skeptical about the claims. He added that based on Facebook’s official data, the report’s results are not true. Zuckerberg said that the reason the numbers in the demographic are not growing is that Facebook is so present in the life of American teenagers that there is nowhere else to grow.
The team of analysts who made the report discovered that the US teens are spending more time on other social media sites and mobile apps like Twitter and Snapchat. Twitter showed a 48% increase in popularity among American teens recently.
What attracts the young users to other social media services like Snapchat and other messaging app is their young user base. One of the reasons why the US teens are leaving Facebook is that the teenagers are not certain of the site’s safety. According to the report, only 9% said they felt safe on Facebook or found it “trustworthy”. Also, only 18% of the teenagers said that Facebook is entertaining, compared to the 40% who said that Pinterest is “fun”.
The recent report showing that Facebook is losing popularity among teens was conducted by Frank N. Magid Associates Inc.
Although Facebook purchased the popular Instagram for $1 billion and WhatsApp for $19 billion, the social media giant is still losing ground among teenagers.
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