Facebook plans to take into account the time you spend on reading a particular post from your News Feed to decide what stories might be of interest to you in your coming sessions.
It is not the first time Facebook tries to tweak its news feed service into bringing users the most relevant posts. Facebook News Feed, or the string of posts you see when you log in onto the website or open the Facebook app, does not display the stories your friends or the pages you follow or like are interested in.
That is because Facebook tries really hard to figure out what YOUR interests may be by interpreting your online behavior including interaction or search for a person or topic.
Currently, the website will add a new algorithm to try to automatically determine the stories or topics you might be interested in: the time you spend while reading a post or a particular section of that post.
So, you should expect to see more posts about the topics you spent a generous amount of time on at the top of your News Feed. Ansha Yu and Sami Tas, two senior software engineers at Facebook, explained the reasoning behind the new algorithm.
They said their team had noted that people do not necessarily comment on, share, or like absolutely all the posts that are important to them. Instead, in many cases people just prefer to read the piece and move on, without attaching any social interaction to it.
“There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it,”
the two explained.
Yu said that Facebook algorithms would not rely solely on the time spent on a particular post. Usually, people spend more time on pieces that are either harder to read or simply very long posts.
Yu even gave an example to make it easy for us to understand. In a regular session, you may take a quick glance at your Facebook News Feed and like a photo of your friend, share a hilarious post added by your sister, and read a post from your cousin about her vacation in a remote country.
Facebook can see that you are interested in your cousin’s post even though you haven’t liked it. But what’s even creepier is that the site can detect that you are interested in the topic about the best places to dine out from the comment section even though you haven’t posted a comment or liked a user’s particular comment. How’s that? Facebook interprets the time spent reading that section and reaches the conclusion you may be interested in that topic.
According to the company, the update is set to be rolled out in the “coming weeks,” and it would not result in “significant changes in distribution” of Pages.
Image Source: Mobile Advertising Watch