One of the major problems with the internet today is the fact that it is packed with fake news. Even though the issue at hand is nothing new, the wave of fake news was taken seriously only after the U.S. elections. Being one of the largest social media networks, Facebook has often come across fake news reports.
Although it seems like an impossible task, mainly because large amounts of bad information fill the internet every day, Facebook says it found a way to protect the users from being tricked by false reports. The first step Facebook is going to take consists in using curated articles. The publishers will handpick these articles in an effort to sort out the good information from the fake news.
Furthermore, Facebook plans to get rid of the fake pieces of information by cutting off the sources from its ad platform. According to the Business Insider, the articles that will make it into the news feed will have a section of their own. The “Collection” tab will store all the information handpicked by Facebook. In addition, the social media company is looking to get other trustworthy news agencies onboard tasked with delivering accurate stories to the broad public.
Some people are confident that if the Collections update catches to the public, it may even compete with Snapchat Discover. Today, roughly 150 million users turn to the Snapchat’s Discover section in order to catch up with the latest events.
As far as advertisement is concerned, in the early stages of Collections it is possible that there will be no need for Facebook to insert ads in this particular section. However, some believe that if the upgrade sticks, Facebook will likely use this area for ads, as well.
The opinions on Facebook’s new way of fighting fake news are divided. Some people express their concerns when it comes to human curators choosing what is or is not appropriate for millions of users to see on the social media network.
Earlier this year, in November, a writer on Facebook said he was able to make thousands of dollars by writing fake news reports. Moreover, Facebook had the means to stop the fake news from spreading in the past, but the social media company did not take action. Furthermore, Google, too, experienced some problems in their efforts to contain fake news in the past after a series of hoax websites appeared at the top of the results pages with searches related to the U.S. elections.
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