The most prevalent website suffixes such as .com and .edu will soon be joined by hundreds of new top-level domain names: .camera, .sexy, .fail, and .guru, to name a few. Google now wants you to try out its new domain name registration service.
Google Domains, though, has features that can force people not to overlook its domain registration service. For instance, Google will cover the cost for private registration — that it, safeguard your name, address and contact information. Each domain will come with up to 100 custom email aliases.
“Every domain includes easy forwarding, branded email (you@your_company.com), simple management tools and other helpful features,” the Google Domains website explains.
As stated by Keith Timimi, chairman of the digital marketing service agency VML Qais, the move “puts [Google] in direct competition with GoDaddy,” which reportedly had 57 million domains under management at the end of last year and generated revenues of $1.1 billion.
Google has a “beta” site available at domains.google.com. The official Google Domains beta test announcement seems straightforward enough:
We’re beginning to invite a small number of people to kick the tires on Google Domains, a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business — whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web.
The beta apparently offers new domains at $12 per year, which is the same price currently charged for Google domains in the Google Apps for Business signup process.
Google will also offer easy-access to additional site-building services from website building firms, Squarespace, Shopify, Wix and Weebly for an additional cost for users that want an all-in-one approach to building out a website.
This step make Google step into competition with GoDaddy, the world’s largest domain name registrar with over 57 million domains under its management. The registrar has privacy protection starting from $7.99 per domain and email services from $4.99 a month.
The new names include endings such as .rentals, .club, .reviews, .photography and .guru, which has proven popular. Google is listed by ICANN (Internet Corporation for Assigned Names and Numbers) as an accredited registrar for some top-level domain names.
Google is probably heaping on its brand value and reliability to give it an edge on GoDaddy—a champion of sleaze and gross advertising—which the company filed an IPO of $100 million earlier this June.