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As mentioned in yesterday’s article about Facebook’s Reactions and how users really don’t care about them, businesses are doomed to fail if they stagnate. Unless it is in constant development and evolution, an internet-based company has no chances of actually staying on top. Instead, stagnation leads to a swift demise.
And just as mentioned in that same article, not all changes are necessarily good. They may be mandatory, but they often tend to fail if they’re not what the users want. Even worse, if it happens to be too big of a change (like Facebook’s mandatory update to timelines), people may leave the service and never come back.
This time, it’s a different company’s turn to anger its user base, as Google is trying out black links in searches. Predictably, it went very poorly, as the very limited number of users that ended up having to try out the new colored links sent a barrage of complaints to the company’s e-mails.
Seeing as this has been going on since Friday or Saturday, it’s surprising that the situation hasn’t blown up even more than it already has; after all, we’re talking about the internet and its very, very particular users. And the changes are involving something we’ve been used to for years.
However off-putting the changes may have been, they aren’t that big a deal – the color of the links is black instead of blue, and previously clicked links are now gray instead of purple. Still, people are having none of it. Black links just look weird when searching Google and it can be pretty hard to determine the difference between clicked and unclicked links.
So far, it has proven a far inferior experiment to that one time when Google used 41 different shades of blue to determine the color to which users responded best and which got the most clicks. And the overwhelmingly negative reaction could be clearly observed in the lower amount of clicks received by links when using the new black colored links.
Now, two options are equally viable. Either the company will simply ignore the complaints, knowing that people won’t switch to Bing or Yahoo simply because the links are a different color, or they could actually use the public criticism and decide to go a different route.
Seeing as Google servers more than one trillion search results every year, something like changing the color of the links could really affect the search engine’s overall success. So the company will most likely abandon the idea if they notice a sharp enough drop in the number of searches.
Image source: Google