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On June 2, Instagram announced in a blog post a series of changes designed to make the photo sharing network more alluring to advertisers and small businesses. After more than a year of experimenting and reinventing, Instagram will allow advertisers to directly interact with their customers and closely watch their preferences.
Plus, they will have new tools at their disposal to help them in their business such as a “Shop Now” button, a “Sign Up” possibility along with statistics on customer base and a revamped API designed to help them successfully manage massive campaigns.
As a result, Instagram users will see more ads in their feed. But the ads will be catered on their lifestyle and personal preferences. Also, if you click an ad, Instagram will redirect you to another website or even allow you to install new apps.
Instagram was launched in October 2013. Since then, its ads had been promoting big-name brands that planned to help you remember them without the possibility of getting redirected on their website and actually buy something from there.
The revamped ads will be interactive, user-friendly and targeted toward the customer, while the new API will help advertisers design their offers according to your interests or social media friends and the ones you follow.
Ad images on Instagram will come with a series of buttons below them that would allow you to buy or install something, or sign up for a service. Earlier this year, the site allowed its users to click on ads, which also had a “Learn More button.”
But clicking on an ad doesn’t mean that you will leave Instagram. A single click would open a mini-browser page within the app where you will be able to shop or install new software. Once you are done with the advertiser’s site you are redirected back to Instagram.
Like Facebook, Instagram struggles to keep users connected within the network rather than allow them wander on other social media sites. For instance, it doesn’t allow photos to feature in-line on its rival’s social network Twitter.
“You’re not retweeting, regramming, or passing a link on,”
he said.
He also said that the photo sharing network plans to make on-line shopping a “lightweight experience” by allowing users to move into an in-app browser and return later to Instagram.
When asked whether Instagram would allow e-commerce payments within its app, Quarles said the company was not planning to roll out the possibility but it was “watching the space closely.”
Image Source: Wpmedia
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