Google is ready to fight the interstitial and pop-up ads. Many users find them annoying, and now the company plans to take some very concrete actions that may push away the unpleasant ads that interrupt the online experience.
More specifically, Google made a call to all websites that use interstitial and pop-up ads to act more politely, as they will have worse search results and they will, therefore, rank lower.
As the rankings are influenced by hundreds of signals, it may be that the websites will not feel the need to remove the annoying ads. For example, a website with good content will still receive many visits, and it will still appear the first in the search lists, even if it displays pop-ups.
However, the new Google rule will make the difference between websites that are similar in any other way, which could be a good motivation to take out the annoying ads off a website and enjoy a bit of extra credit.
The purpose of the rule is to offer people access to quality information, but also to help Google have better access to the content of a website. The company has also been changing its search algorithm to accommodate the new technical trends. For example, last year it boosted the search results for mobile friendly websites, and the encryption sites were also brought up on the list.
The previous changes did not persuade all the websites to change their architecture and to become encrypted. The developers and publishers do not immediately respond to the changes performed by Google, and sometimes they do not change at all.
The search ranking is still a primary source of visits. Therefore, most developers will pay attention and will start to make the changes in order to please Google.
The new changes will be effective starting on the 10th of January 2017, when Google will start to down rank the websites that do not offer easy access to information.
The websites that are more at risk are the ones that display overlays that hide the content and the ones that have a hidden close button, even if these ads appear at the beginning or after scrolling inside the page for a time.
Google will be more generous with pop-ups that verify a legal requirement such as the age, as long as they are small and appear at the top of the screen.
It may be that publishers will be unhappy with the new changes in the search algorithm, but on the other hand, the users will be glad to get rid of the annoying ads.
Image Source: Flickr
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