
The 2017 World Hepatitis Day will come with a #ShowYourFace Polaroid campaign.
July 28 has come to hold World Hepatitis Day, and this year’s theme is “Eliminate Hepatitis”. According to the World Health Organization or WHO, viral hepatitis led to 1.34 million deaths back in 2015.
The World Hepatitis Day 2017 website offers further details about this year’s target and motto. “Eliminate Hepatitis” has been chosen because authorities across the globe have agreed to join forces and look to eliminate viral hepatitis.
During the 69th World Health Assembly held in Geneva, 194 governments decided to adopt the WHO Global Strategy on Viral Hepatitis. One of its goals is to eliminate hepatitis B and C over the next 13 years.
The website points out that “On WHD 2017, we can build on this momentum and accelerate progress towards achieving the goal of elimination by 2030.”
Some of the 2017 World Hepatitis Day Programs
On its website, WHD explains that this year’s motto is a “simple call to action”. One that could be easily adapted and adopted for local use. It could be used to raise awareness and to try and eliminate misconceptions.
To this effect, the 2017 World Hepatitis Day will also come accompanied by a hashtag, #ShowYourFace. This is a personalized Polaroid photo campaign which focuses on individual faces. It will try to highlight the fact that eliminating hepatitis should be relevant to everyone, no matter where they live. This campaign is also trying to put a human face to a fight that might have otherwise seemed quite impersonal.
Each Polaroid photo also comes accompanied by an “I Am” statement. Left to complete at will, the official website also comes with some possible points of focus or taglines which could be used when completing the statement.
WHD 2017 will also be trying to raise awareness to the increased need for timely diagnosis. Key interventions such as blood and injection safety, the universal vaccination, and harm reduction will also be discussed and put out.
An events map, accessible on the website, will also show where some of the registered events are taking place.
Image Source: Wikimedia


Latest posts by Richard Carlisle (see all)
- Yes, Science Made Low-Fat Bacon Possible (Study) - Oct 31, 2017
- Scientists Report Success In Experimental Therapy To Prevent Zika - Oct 5, 2017
- A Paper-Based Test Can Seemingly Detect Zika In A Matter Of Minutes - Sep 29, 2017