Whether following the trend or just genuinely caring about the environment, a Maserati electric car could hit markets as early as 2020.
It is not a predictable move by the Italian manufacturer that prides itself in building luxury cars with distinct engine sounds. Chief engineer Roberto Fedeli admits that this is one the biggest issues in the development, but they are planning to release an early model, maybe even as soon as 2009.
Maserati is owned by Fiat Chrysler, which would make the Maserati electric car the second of its type to come from the Italian controlled, multinational company. The Fiat 500e would be their other EV, built to comply with the California Air Resource Board’s regulations of 2012.
Maserati is one of the last producers to start working towards building an EV, at the same being fully aware of what the brand represents. Fedeli thinks that their first EV will be a grand-tourer rather than a sedan, thus keeping the tradition of Italian sports cars, at least by design. The whole feel of the Maserati electric car is a different problem, which Fedeli hopes that his team will be able to work around.
The aforementioned engine sound will probably push the brand-lovers away from the EV model. More so, the technology is not yet available to make an EV behave and feel like an actual sports car when put to the test-drive. The very large volume of the car batteries may also present a design problem.
Still, the company is determined to bring something different on the market.
Founded in 1914, Maserati has built upon a long tradition of producing state of the art luxury automobiles. Before being owned by Fiat Chrysler, they were also owned by Citroën and even the Italian state. Due to intelligent marketing, they have managed to sell a record of more than 3,000 cars in 2014.
But with everyone jumping on the EV bandwagon, it’s small wonder that the Italian manufacturers are trying to make their presence felt in this area, currently led by Nissan and Tesla. In fact, Roberto Fedeli doesn’t think too lightly about the Tesla EVs, criticizing their construction and design choices. While Maserati does have all the time to come up with something better, it’s probably understood the cost of the EV will be aligned with their luxury prices.
Image source: Wikipedia
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