Because this time of year customers expect all sorts of April Fool’s Day pranks from major companies, Amazon.com has had a little bit of trouble assuring its users their new device is not a hoax.
However, the Dash Button, as it has been called, was confirmed by Amazon spokeswoman Kinley Pearsall not to be an early April Fools’ Day joke, but a very real, very efficient new product.
On Tuesday, the company launched a new option for reordering products: just push a button. You might say that’s what you’ve been doing all along, but Amazon turned their 1-click ordering policy into its physical version.
It is rather fascinating what they achieved with their replenish button. Customers can set up their devices to match a certain product (for example, a 12-pack of Zewa toilet paper rolls) and then stick it in a convenient place (maybe in the bathroom). That way, whenever you realize your supply is running low, you are one press-o-a-button away from making your next order of that product.
Even though it is currently available by invitation only and only to Amazon Prime members, the device comes free of charge, it’s as little as a gum pack and it needs no setting up to Wi-Fi because it connects automatically.
So far, 18 brands have made a total of 255 products available for reordering through the Dash Button program. Among others, you can refresh your stock on Maxwell House coffee, Gerber baby formula, Glad trash bags, Kraft Macaroni & Cheese, Gillette razors and Tide laundry detergent.
Fortunately, the creators of the Dash Button made sure you don’t order by mistake; whenever the button is pushed, your phone sends you a notification and allows you to cancel said order in a timeframe of 30 minutes.
Also, in order to avoid any worries that you could flood your house with products by overzealously pushing the button, the Dash Button program has been set by default to only deliver one order at a time. For examples, if one order of toilet paper is already on the way, Amazon will not send you another one until you confirm delivery.
The Dash Button was announced alongside its more gifted sibling: the Dash Replenishment Service – which can be set up to order various products without any human assistance. Once the service is paired up with Web-connected products, a printer, for example, it can detect low levels of ink and place the order for new cartridges on its own.
It is not the first quirky and unusual technology that Amazon has surprised us with. We’ve already seen the wand-shaped device that scans barcodes and can add various products to the user’s shopping list, and the latest is the unmanned drones that are in the experimental phase of delivering packages.
Image Source: The News Station