Pebble has become the fastest project ever to raise more than $1 million on Kickstarter, the company said, after Pebble time, Pebble’s new smartwatch, breezed past the $500,000 with ease. Five hours into the campaign, this cute little smart watch had already passed the $5 million mark and was still going strong.
Pebble’s first smartwatch, which was launched in 2012, also broke Kickstarter’s records when it became the most-funded project ever. Now, the third-generation version of Pebble’s wearables has become the first to provide customers with a color display as well as an intuitive, easy-to-use interface which provides the wearer with notifications. These notifications are tailored to the user’s liking, from football scores to text messages, doctor’s appointment reminders and many others.
According to the company, the Pebble time has a seven hour battery life (correspondent to a single charge) and as such, the smartwatch has already defeated its competition (as it may last at least six times as long as its competition from Apple).
The smartwatch costs $159 when bought through Kickstarter, although the price will rise to $199 when the device finally hits retail stores in the spring. Kickstarter deducts a 5% fee from earnings when projects manage to reach the set goal, yet the Pebble Time has somehow managed to exceed this mark by at least 40 times (at 4:50 AM Eastern time, the project hat collected $8,213,482). And with 30 days left in the campaign, it’s clear that the Pebble Time has had a magnificent start.
There are some, however, who feel that Kickstarter has not lived up to its name as a service designed to launch startup companies off the ground. For a project like the Pebble time, which managed to not only reach $1 million in the first hour and $5 million in the first five hours, it seems that Kickstarter’s help wasn’t really needed. Logically, a company like Pebble would want to run pre-orders via Kickstarter just because of the excellent publicity as Kickstarter has mainly developed into an advertisement machine.
“We still need people’s support. We’re a small company battling the largest company in the world. One of the ways we think we can do that is taking the fight to the users that actually matter. If you support us, we’ll continue.”
Pebble CEO, Eric Migicovsky said during an interview with Business Insider.
Image Source: Kickstarter
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