Charlotte Elizabeth Diana, Prince Williams’ 4-month old daughter, has now contributed with nearly $5 billion to the British economy, analysts claim. Despite her young age she is even more precious than her older brother George who is estimated to worth only $3 billion.
Although George is the next in line to the British throne, his younger sister is the true money maker. Only her mother Catherine, the Duchess of Cambridge, contributes more to the economy with $7.2 billion every year.
The estimates were released by a London-based research firm called Brand Finance. The company analyzed how much money Princess Charlotte’s public appearances brought to the country’s economy.
Brand Finance investigators believe that the baby may soon surpass her royal mother in terms of economic contribution since she only made a couple of public appearances and generated nearly $5 billion worth of economic boost.
Baby princess Charlotte was only seen by the public when she was born and while she was being christened. But the revenues she already brought to the U.K. economy were deemed “impressive” by experts.
People are already talking about a “Princess Charlotte effect” because whenever she makes a public appearance the clothes she is wearing are selling like hot cakes. Additionally, any brand linked to the little princess had an unprecedented success. Her birth alone added to her country’s economy an extra $150 million, analysts suggest.
Brand Finance analysts explained that the entire young royal family represents a valuable asset to the British economy. But Charlotte, George, and their mother are of particular interest since the public simply adores them, noted David Haigh, the chief executive of Brand Finance.
For instance, any cloth item the royal baby girl puts on becomes an instant success. A lacy shawl her mother put on her when she first introduced her to the world was a best seller ever since although the price may be prohibitive to many ($100).
Gillian Taylor a spokesperson for the company that produces the royal shawl acknowledged that the item was an instant hit and is still sold months after little Charlotte’s birth. Ms. Taylor added that orders for the shawl came from all around the globe, but this wouldn’t be possible without the media coverage.
Moreover, Charlotte’s vintage pram first seen on her christening day was also an instant hit. Prams With Pizazz, the company which retrofitted the pram, reported that they were flooded with requests for strollers both online and on the phone.
Image Source: Wikipedia
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