Samsung introduces ad blockers by default for its mobile devices. Starting this week, Samsung has included an ad-blocking application to all its Android operating gadgets, according to media reports. The application, which is incorporated into the standard mobile browser that is delivered on Samsung’s products, instantly prevents ads from showing on web sites.
The recent ad-blocking system was included via an application package upgrade. The news regarding this ad blocker arrives at a short time after Apple allowed support for questionable material blockers in the iOS 9 applications, which operates on the majority of iPads and iPhones.
On iOS 9, people can install ad-blocking programs (also called content blockers) in order to stop viewing advertisements on numerous sites while browsing via the Apple Safari web browser. Apple’s strategy to add material blockers was considered a countermeasure against its biggest opponent, Google, which earns the largest part of its revenue from promoting ads.
However, various web marketers said that the actual clients that Apple’s material blockers will affect are the small promoters. Furthermore, Apple’s material blockers have triggered numerous complications for online stores.
While it is quite clear why Apple has allowed ad blockers for its iOS 9 platform, it is unexpected that Samsung just allowed them since the South Korean producer is probably Google’s biggest hardware associate and Samsung’s Android mobile phones represent more than 20 percent of all phones purchased in 2015.
What is even more interesting is that the company has included ad blockers straight into the standard cellular browser itself. In contrast to iOS 9, customers do not have to use third-party material blockers to get rid of advertisements from web sites.
As tech experts noticed, until Apple added content blockers for its iOS 9 platform, the number of individuals using those ad blockers for mobile gadgets was relatively limited. But after ad blockers became used on iPhones, the ad-blocking niche has become as popular for cell phones as it is on desktop computers.
With Samsung lately including ad blockers into its standard mobile browser, it is possible that cellular devices could surpass personal computers when it comes to this type of applications. That may be a major concern for online marketers considering that cellular online usage is now larger that desktop Internet utilization.
However, many experts indicate that ad blockers would not be as widely used if promoters were not so intrusive with their marketing methods. The marketing trade associations have admitted this point in a short article just after the release of material blockers for iOS 9.
Image source: BBC
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