The South Korean giant tech company announced it is going to clear the air in relation to one of the tech industry’s biggest failures. Samsung officials will come forward on January 23rd and they will explain what went wrong with the Note 7 handset. However, it is not yet clear if the company is going into detail, but doing so will surely be regarded as a sign of good faith.
For now, Samsung did not respond to requests for comment regarding the announcement. However, most likely the Korean tech giant cooperated with other companies in order to identify the problem. Nevertheless, even if openly, talking about the incident now does not save the company the embarrassment it had to go through while issuing one of the biggest recalls in tech history, neither will it save Samsung the money lost in the process. And since money isn’t everything, it would take close to a miracle to gain back the trust of its consumers. Hope is not all lost since the S8 is only a few months away and the company is going to release the Note 8 sometime this year. All Samsung fans can do is hope the company learned from its mistakes.
On many occasions, Samsung apologized to its customers through full-page print ads and open letters and even acknowledged its shortcomings during the CES press conference that took place earlier this month. However, it has yet to explain the cause of the explosions and help customers better understand what comes next, what to expect.
Although the announcement is only a few days away, most probably it will go something like this: yet another row of apologies streamed online during a live event or press conference, one of the executives vowing the issue has been dealt with and will never occur in the future, and a row of congratulations for recovering the units voluntarily before airlines and government banned the units. If Samsung will drop the veil and come clean about the unit’s flaws (possibly the excessively thin design, or something else entirely), the company will be performing something it is not necessarily well-known for: complete transparency. Although it is not mandatory for Samsung to go into technical detail about the root cause, maybe customers will be more at peace with what happened and be more susceptible to a fresh start with the company’s purported Galaxy S8 and Note 8.
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