ASICS acquires Runkeeper fitness app for better client management. Besides the typical fashion styles, it seems that another pattern starting to appear is clothing companies buying fitness-focused applications. Following the actions of Under Armor and Adidas that bought well-established health and fitness applications, ASICS makes an attempt to be in trend by purchasing Runkeeper.
Through an online article, Runkeeper’s creators said their application was at the right time and place to associate with ASICS. This fitness outfits company, used by athletes, was the most famous among Runkeeper customers.
Those clients, however, must not fear about the application being modified too much. Its developers guarantee that not many elements will be change in regards to app utilization and they are also certain that the organization will be capable to advance even quicker.
They will be allowed to engage in the overall perspective that has been set out all along, thanks to an important associate that can offer many possibilities to reach further objectives that could not have been accomplished on their own, the app’s creators said.
Right now, there is an approximated number of 45 million athletes who utilize Runkeeper. That is an enormous platform of clients ASICS just gained access to, and like other competitive fitness outfits manufacturers, should provide the organization a technical advantage within the sporting community.
Compared with Nike, which followed a totally different route than the competitors by creating its own technological innovations like a Nike+ Running application and products like the discontinued Nike FuelBand, the famous fitness producers find that it is more cost-effective to buy firms with an active user list.
ASICS now is in line other fitness outfits companies such as Adidas, which bought Runtastic, in assisting its more advanced initiatives to incorporate smart fitness accessories into shoes or clothing.
The precursor in this world, Under Shield, operates both MyFitnessPal and Endomondo. In the mean time, the organization is also developing a Nike strategy by creating its own intelligent “RE” operating display and joining forces with HTC in order to provide other fitness-related components.
What ASICS intends to really do with Runkeeper remains a mystery, but the Asian producer now has earned access to health and fitness private details about an incredible number of athletes using the application. With that database, it could possibly enter the hardware industry by creating intelligent outfits as well.
Image source: Mashable