Starbucks is one of the biggest companies in the coffee making industry and now it wants to be even bigger. Starbucks wants to double the number of coffee shops in China in the next 5 years. They already have 2300 coffee shops there, but they want to have no less than 5000 in 2021.
Apparently, Starbucks wants to make a bigger market in China than it has in the U.S and if it continues to invest and make coffee shops in China it is going to succeed. This is not going to happen soon because Starbucks is an American company from Seattle and it has more than 13,000 coffee shops in the U.S.
In order for things to run smoothly in this development, Starbucks choose Belinda Wong to be CEO of the Chinese business. Belinda Wong is the previous president of Starbucks China. She worked for this company for more than 16 years.
Howard Schultz, the Starbucks CEO, mentioned that this is a great move and a good investment because people in China are buying more and spend a lot of time in coffee shops, unlike Americans. This could be one of the reasons why they choose to make the market from China even bigger and did not look for another country.
Starbucks has always cared for its customers and this is why they have different types of coffee in every country except for the ordinary ones. In China, for example, they added different types of flavors in order to attract more people. One of the most recent Starbucks “experiments” in China was the Black Forest Latte which contains cocoa powder, coffee, and cherry juice.
Chinese customers also like to buy products that are not normally found on their market, this is why Starbucks decided to sell Teavana tea in one of its coffee shops in the country.
The biggest coffee shop in China is going to be build next year and it’s going to be 30,000-square-foot big. It is going to be located in Shanghai and it will have a special room where people can see how their coffee is being made and they can try out different types of coffee.
Let’s hope that Starbucks succeeds and opens up more than 2000 coffee shops in the next 5 years in China.
Image source: Wikipedia
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