Swatch’s Bellamy watch will soon sport NFC payment feature according to the latest releases.
With a resounding launch on the Chinese market, Swatch’s Bellamy watch is not in the hype-of-the-day smartwatch category. It is however a relaxed, classy, timeless and modern analog timepiece that will soon sport an NFC chip.
The announcement comes as the biggest Swiss watch producer in the world by revenue prepares to bring the analog timepiece to the U.S. In addition, Swatch sealed a deal with VISA, enabling Bellamy wearers to pay at contactless POS terminals. The NFC chip is a big deal. Even the majority of smartwatches today do not sport the same feature. For an analog timepiece to come complete with the NFC chip, that is great news. Swatch’s Bellamy watch will make it to the U.S. in early 2016.
While the partnership with VISA is also a great piece of news, it remains unclear how Swatch’s Bellamy watch will work with the contactless POS terminals. Via the NFC chip, customers are enabled to make payments.
However, many details are left untapped. Swatch’s Bellamy watch will soon sport NFC payment feature. Yet, whether the analog timepiece will be connected to a user’s bank account or whether it is secured, it remains to be seen. Swatch’s announcement refers to Bellamy and the additional NFC chip to work as a ‘prepaid bankcard’.
From this standpoint, smartwatches are considered more secure. When it comes to authentication and securing data, it remains unclear just how safe Swatch’s Bellamy watch is. As it happens with contactless bank cards, it’s possible that anyone is able to make a payment as long as he or she has the watch. What could stop someone from snatching a timepiece and making payments using someone else’s details?
For instance, Apple Pay is bound to Touch ID confirmation with iPhones. Touch ID authorises a payment. Other devices sporting contactless payment features also have authentication and security measures to protect the owners and their data.
Nonetheless, as the releases of Swatch’s Bellamy watch on the U.S. market approaches, more details will probably be released. On the Chinese market the analog timepiece sells for approximately 90 dollars. It might be a tad more expensive here with the NFC chip, yet still below the price of an Apple Watch for instance.
Photo Credits: mobilemarketingmagazine.com
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