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Instagram on Tuesday announced the launch of a new iPhone app which will allow users to make instant videos easily.
The new app, Hyperlapse, utilizes image stabilization technique to allow users capture videos that are similar to the polished photos on Instagram and play them back up to 12 times faster. It is currently available on iPhones only.
Briefing about the new app on its website, Instagram posted:
“Traditionally, time-lapse videos depend on holding your phone or camera still while you film. Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel — a feat that has previously only been possible with expensive equipment.”
But with the new app, follows a new controversy. It seems the photo and video sharing service provider is developing a habit of giving those names to its apps that aren’t original.
The name of Instagram’s news app ‘Hyperlapse’ has also been copied from app developer Jeroen van den Belt’s creation with the same name, which was released a year ago.
“I’m just a small independent developer and now this big company Instagram uses the same name, I ask myself if that is allowed,” said the Germany-based developer whose app is not trademarked.
Belt’s a year old app is available in the Apple App Store at 99-cent. His creation ‘Hyperlapse’ allows users to pick starting and ending points on a map that are compiled to form a street view video of a journey.
While choosing a name for his creation, Belt had scrolled down the pages of Wikipedia, when he came across the word “hyperlapse”.
The online encyclopedia describes ‘Hyperlapse’ as “an exposure technique in time-lapse photography, in which the position of the camera is being changed between each exposure in order to create a tracking shot in time-lapse sequences.”
“Its a cool name. No one is using it. I will take it,” van den Belt said after verifying the term’s availability on in the app store.
Meanwhile, Instagram said that it has not received any complaints over the app’s name.
“Hyperlapse is actually an industry term,” an Instagram spokesman said in an e-mail while clarifying the company’s position.
But media reports indicate that Belt is mulling over approaching Instagram over the issue. Bent reportedly said that he was surprised with Instagram’s move as it had never contacted him before releasing its app.
Meanwhile, the users are confused over finding their choice of app for downloading. Belt’s app has had 50,000 downloads since it was released last year. But with Instagram’s new release of the same name, the downloading for Belt’s app has increased manifold.