U.S Department of Agriculture has reported that only 8 percent of Americans pay attention to nutritional information when they order something to eat or drink. The Affordable Care Act is in place and restaurants with over 20 branches need to put the calorie information on menu boards.
Yet many of us do not pay attention, but this is likely to change soon. Researchers at Johns Hopkins Bloomberg School of Public Health have come up with an innovative solution to tackle this precarious problem.
The researchers point out that instead of listing the number of calories that any general drink or soda in particular has, it would be worthwhile if information on the distance required to be travelled for burning of calories is posted alongside.
Sara Bleich, an Associate Professor in department of health Policy and Management pointed out that people rarely understand the meaning of number of calories which are listed on the soda bottle. It is meaningless to post that a soda bottle has 250 calories, Sara pointed.
In its place, it would serve great purpose if the customers get to know that they need to run for 50 minutes to burn of these calories. Soda use is common among teenagers in U.S. and if they realize that they need to burn the calories soon enough, the problem of obesity amongst teenagers in United States can be solved with ease.
The study which started as a research project in Baltimore neighbourhoods is slowing gaining ground and researchers at Johns Hopkins University are planning to spread the message far and wide.