Entitled “Fashion Entertainments”, the project hopes to bring a nice mixture of fashion and the wondrous world of technology. Developers working on the electronic paper wristwatch stated that they chose to hide Sony’s name in the name to avoid company bias and be able to gather feedback on the real value of the project. If people show interest in the design of the watch, the project might extend to other accessories, such as ties, hat accessories or even paper holders.
This gadget won’t be playing your favorite list or help you sort out through your photos and yet, the clever idea behind it seems to have raised the 2 million yen fundraising goal in a matter of weeks. After that, the popularity of the project only skyrocketed, gaining hundreds of supporters contributing over 3.5 million yen in addition to the funds already donated previously.
At first look, the watch seems to not hop out of the ordinary in any way. But upon closer inspection, wearers will discover that the entire device is made of electronic paper (also known as E-Ink), both face and band. With a light squeeze of the watch face, it will shuffle through approximately 24 appearances. News of its battery life definitely distinguish it from other smartwatch accessories, despite the lack of data storing capabilities; The Verge promises us up to 2 months of battery life without needing a recharge at all.
It is not a secret to the business world that right now, Sony is dealing with some struggle in the smartphone market. Hiroki Totoki, who recently became the leader of the company, along with Sony Chief Executive Kazuo Hirai say that the way the business is trying to deal with these difficulties is to encourage its employees to come up with new ideas that management can assist through financial and advisory support. “The secret to turn a venture into success is good leadership and a lot of hard work,” said Totoki.
Sony did not yet divulge a planned date for the electronic paper wristwatch (Fashion Entertainments Smartwatch or FES), but did announce that crowd funding supporters will be able to pre-order and even receive them in final form after May 2015.