Speed enthusiasts may be thrilled at the idea of reaching 0 to 60 in 2.8 seconds while driving a luxury hybrid car. But Tesla lives to please its customers, so, on Friday, Elon Musk, Tesla CEO and founder announced the availability of the ludicrous mode upgrade, an enhancement of the Model S worth a mere $10,000.
This blistering pace resembles those of similar high-performance models produced by Porsche, Ferrari or Lamborghini. That’s precisely why Musk compares the experience with “having your own roller coaster.”
“You can’t hide that light under a bushel,” he added.
However, there’s a twist. Though the upgrade will cost $10,000 for those first acquiring a Model S, current hybrid owners will be able to also upgrade their $70,000 beauty for approximately half the cost ($5,000 plus the installation costs).
Aside from its nought-to-sixty promises, Tesla has also pledged a run to 155 mph that is 20 percent faster than what it would be on a standard P85D. But with such power comes responsibility, so in addition to the ludicrous mode upgrade, Elon Musk also announced a corresponding battery upgrade, worth $3,000. The upgrade will allow lower-end Tesla models to increase their mileage by adding approximately 5 percent to their driving range (approximately 15 miles).
The Ludicrous Speed option will also be available for other Tesla vehicles, such as the upcoming Model X. However, in its case, the vehicle’s weight will suffer a bit, as it will be 10 percent heavier than the Tesla Model S.
Musk was presented with a multitude of questions during a conference call, among which, a question regarding the potential sales boost that the ludicrous upgrade may generate. Musk, calm and collected, noted that Tesla’s foremost purpose was to “make awesome cars.”
Yet Tesla’s sales have been improving considerably. According to previous statements, the automaker’s deliveries increased 52 percent in the second quarter, to more than 11,000. And Tesla’s higher-end model owners will most likely not be disturbed by the costs of this upgrade, especially since the models they drive sell upwards of $130,000.
Photo credits: TeslaMotorsClub
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