TGI Fridays lures food lovers with ‘Endless Appetizers’

TGI Fridays has launched an impressive but risky “Endless Appetizers” summer promotion that offers ‘all-you-can-eat’ appetizers for its customers and minimum rates.

The American food chain, whose signature item is arguably its appetizer line, is offering all kinds of food that’s obviously not diet-friendly in the beach season.

Under the summer-long “Endless Appetizers” deal, the company offers the customers unlimited orders of loaded boneless wings, potato skins, mozzarella sticks, bruschetta, pot stickers, spinach dip and crispy green-bean fries. And guess what? All these mouth-watering cuisines for just USD 10 per person.

According to the company, guests can select their favourite appetizer from a list of the chain’s most popular starters.

Ricky Richardson, President and Chief Operating Officer of TGI Fridays USA said in a statement released on Monday, “You could say Fridays invented the modern bar appetizer with the introduction of our famous loaded potato skins 40 years ago.”

“Endless Appetizers for USD 10′ is our way of reminding guests how Fridays delivers on our promise of great food, great service, great value and great fun. It’s another example of how Fridays is giving our customers a better time out at every opportunity when they visit our restaurants,” he said.

The full-service restaurant chain has over 900 locations in 60 countries. It will be celebrating its 50th anniversary in 2015.

With the lucrative deal, TGI Fridays is trying to lure customer back during the tough summer season.

Experts hold mixed opinion about Fridays’ move. Raising doubts over the plan, Chris Muller, hospitality professor at Boston University, said, “Never ever discount a signature branded item. Instead of attracting new business that typically rewards the frequent guest who already is willing to pay full price, but will gladly take the bargain instead.”

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Christina Langfold

Remember that weird girl in school who never quite managed to fit in? Who was always silent and strange? That was me during my entire teenage life. A few years after finishing college (with a degree in arts) I decided that the best way to become more sociable, while also feeling safe, is to test my people skills online.