As photos alone are not enough for an accurate first impression, Tinder’s parent company, Match Group is thinking about embedding a video feature in its dating app. Hence, users will be able to watch videos of their potential matches before swiping right. This is within the developer’s grasp as Tinder recently acquired collaborative video messaging app Wheel.
Latest reports state that the dating app plans on adding the video feature sometime in the future but do not go into much detail. Paul Boukadakis, Wheel co-founder, along with his employees will join the Tinder team. According to Boukadakis’ statement for Business Insider, the companies agreed on a merge in an effort to create new possibilities for people looking for their soulmate online.
In terms of functionality, Wheel closely resembles Snapchat. Hence, users can upload videos and later add to the story. While the theme is generally spelled out in the title of the recording and users can constantly add to their storyline, there is no option for direct messaging like on Snapchat.
The story feature present in Wheel is almost identical with Snapchat’s Live Stories. Furthermore, Wheel’s discover tab was also borrowed from Snapchat. One clear difference between the two, though, is that Snapchat users discover video content from various media publishers under the discover tab, while Wheel’s section is composed of a list of select user content.
For a while now, Tinder has been seeking to add more collaboration to the app. In the summer of 2016, for example, a new section was introduced to Tinder, dubbed “Tinder Social”. The feature allows groups of people to connect and go out together. If the video feature also becomes reality, this could be the best place for Wheel integration. Hence, instead of explaining how much fun a group of friends is planning to have on any given night via text and photos, a short video would be more suggestive.
Another plus of the video feature is user security. There is no surprise that many use fake accounts on dating apps. With a video feature in place, the veracity of one’s account will be undeniable. Lat year, Badoo allowed its users to upload short videos of themselves on the dating app in an effort to get rid of misleading photos and fake profiles.
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