A new test click-to-purchase product has been unveiled by Facebook. Now, the ‘buy’ button can be clicked by users of mobile devices and desktop computers for making purchases through posts on FB or advertisements. The testing of this service has been done with medium-sized and small sized businesses.
In a blog post, it was said by Facebook that this feature is built keeping in mind the privacy and steps have been taken so that the experience of payment becomes secure and safe. None of debit card or credit card information shared on Facebook by people would be shared with advertisers or anyone else, while completing the transaction. It is up to people if they would like the information of the payment to be saved for future purchases.
Twitter too has its own plans. It is planning to acquire a San-Francisco startup, CardSpring, through which applications can be written by developers for payment systems, discount coupons and credit cards. The main aim of this platform is to link the e-commerce stores with the brick and mortar ones. Sales offers can be collected by the shoppers and they can be synced with credit cards, which can be collected later at stores.
For twitter, an existing payment infrastructure is already offered by the company which is not built solely around the impulse purchase.
The news about this acquisition is the 1st public statement that has been made by Twitter regarding this commerce plan. There are expectations that both these companies would be venturing into e-commerce offerings for bringing about a boost in the revenue.
Tim Dunn, the director of Strategy and mobile at Isobar states that looking at the plans of Twitter, it seems that it is a serious contender to Facebook.