Whenever you use Google Inc.’s web search engine you should also see among the top search results tweets related to the topic or person you are looking for.
But the idea is not new. Google made the feature available for mobile platforms several months ago. Yet, desktop users can now also fully enjoy it. Searching for Barack Obama, for instance, will display the U.S. President’s latest Twitter messages along with a series of relevant updates.
Moreover,after searching for an animal or topic you will be introduced to relevant tweets for your search. You will be able to see the tweets just below the news section (if any) on top of the search results.
The update was silently made by Google Friday. For mobile, the company made the move earlier this year. In February, Twitter announced that it had inked a deal with the web search giant to integrate tweets in search results but no other details were provided.
The move is designed to hike Twitter’s revenue and boost investors’ confidence that the company can reach its $14 billion target by 2024. Currently, the social network annual revenue revolves around 1.5 billion.
Twitter’s CFO Anthony Noto recently disclosed that the San-Francisco-based company’s short-term goal was to become “one of the top revenue generating Internet companies in the world.”
The company will focus more on luring new active users and monetize its service by diversifying its advertising content. For this purpose, the firm disclosed similar deals with Flipboard and Yahoo Japan early this year.
But Twitter and Google are business partners since 2009 with small interruptions. Google, however, is not the only search engine to embed Twitter content in its search results. Microsoft’s Bing does it for nearly a year.
Six years ago, Google and Twitter signed another agreement to feature tweets in search results. That deal expired in 2011 and was never renewed. Reportedly, at that time Twitter’s former COO had another vision on how content should be managed.
But the recent deal may indeed boost the social networking platform’s revenue to new levels. The site currently has only 316 million active users per month but that number may skyrocket as more people learn about Twitter when performing Google searches.
The company also tries to offset losses from recent controversies related to its ability to attract new users and keep the old ones interested in the service. Some advertisers also complained that their ads aren’t attracting new customers like those on Facebook or YouTube do.
Image Source: TP News