On Sunday, Verizon Communications is introducing a new offer that allows its customers to have a personalized TV watching experience. Long story short, they will only pay for the channels they want to watch. Thus, they are coming up with a new option – Custom TV, after having listened to what their customers wish.
For a long time now, TV services and cables have opposed the idea of offering customers personalized packages, arguing it would increase costs too much and people would not agree to pay for them in the long run.
The new FiOS Custom TV is quite close to an a la carte option, enabling customers to choose from a variety of packages. There are three offers for those interested. The cheapest one is standalone. It costs $55 per month, with no Internet. The double play, which offers both Internet and TV, is available starting at $64.99 and the triple play offers TV, Internet and phone and can be purchased with a minimum of $ 74.99. The costs may vary according to the Mbps speed each customer might choose. Each option has 35 pre-established basic channels and two genre-based packages such as news, lifestyle, kids or sports. For an additional sum of $10, people can also purchase extra channel bundles, out of the seven that are currently available. Customers can subscribe to and unsubscribe from these whenever they want to. What adds to the uniqueness of this offer is that people can buy their desired personalized options by calling Verizon, ordering them online or using the FiOS Interactive Media Guide. The data firm SNL Kagan states that people are currently paying around $90 dollars a month for television. Thus, Verizon is trying to offer a large discount for packages that include more than one service. This is also an attempt to appeal to the people who are planning to abandon their TV subscription. According to survey the number of people who have stopped using TV cable services is continually growing.
Due to the fact that the competition of Internet-based services has increased, it is rumored that Verizon is also ready to launch an Internet TV service towards the end of this year.
However tempting Verizon’s offer seems, the question still remains as to whether it is good or not for the consumer’s pocket. Even if the bundles are attractive, it cannot be ignored that most people will end up paying more than planned once they start purchasing the packages they like.
Media analysts say that Verizon’s initiative will encourage other companies that provide TV service to come up with similar offers.
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