Few things on the internet have as much traction as Facebook. The social media network is slowly but surely reaching 1 billion users, and despite that it’s getting more and more noticeable that people are getting bored of it. The most obvious sign is the fact that Facebook officials actually said that people aren’t sharing as much personal information as they used to.
Still, Facebook is one of the biggest IT companies in the world. That means that they have access to some of the best marketing and business strategists in the world. So they know that stagnation only leads to downfall. For a service to prosper, it needs to be ever-evolving.
One of Facebook’s most recent features is still being tested by a limited number of users. It will soon be expanded to more users, but in the meantime only some have access to it. And since I’m one of the few, I thought it would be a good idea to tell you what Facebook has in store next. So what is Facebook’s new Discover feature?
Well, it has to do with Facebook Groups, and it’s a way to help you find groups where you belong easier and faster. What it basically is is a better search interface for groups. It makes it much easier to discover new interests, new like-minded people, new places to hang out, and even to get parenting advice.
It’s very easy to see whether you’ve been randomly chosen to participate in the initial round of testing, so let me tell you what you have to do. First you go to your Facebook app and tap on the ‘More’ tab. You should now see a list of extra options, including groups. Now you have to tap on the ‘See all groups’ option. You’re almost there, as now you will either see the Discover tab at the top of the page or you won’t.
Tap on that, and you’re off exploring the new feature. I have to admit that I was skeptical at first, but it really looks like the feature might be of much help. It can help you very easily sort through groups, see some interests you have in common with your friends, and of course, to join new groups based on your interests.
The algorithm is a bit more complicated than that, as it also takes into account your location, your interests, your friend list, your recent likes, and others. Depending on the Discover feature’s success, it will either be rolled out to more testers or it will simply be removed if it fails.
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