Tech giant Microsoft Corp. is likely to unveil a new name for its prominent product on Tuesday when it will offer the first official glimpse of the latest Windows operating system (OS).
Microsoft’s new OS project ‘Threshold’, as it is known for the past few years inside the software firm and ‘Windows 9’ outside the field is expected to get a new brand name. According to the analysts, the new Windows OS will get the new name ahead of its full release early next year.
“Windows 8 was not a shining moment for Microsoft. Probably the biggest issue that lingers is the negative brand equity in the name,” said analyst Michael Silver from tech research firm Gartner.
The newest Windows OS version, which has been code named ‘Threshold’, is expected to come up with following specifications and features.
- Mini-Start menu
- Virtual desktops
- Microsoft’s virtual assistant Cortana for desktop
- Elimination of Charms bar feature (The feature has been unsuccessful with since its debut with Windows 8.
David Johnson, an analyst at tech research firm Forrester, said, “The schizophrenic behaviour between the modern user interface and the Windows desktop has got to go away. They have to smooth that out.”
Meanwhile, the Microsoft has denied commenting on the new name and about its launches on Tuesday.
According to the analysts, Microsoft’s ultimate goal with the addition in its operating system range is to convince users of its previous OS including Windows XP, Windows 7 and Windows Vista to upgrade their system with the so-called ‘Windows Threshold’.
With the symbolic change of name, Microsoft aims at revamping the prospects of Windows which has failed with its previous two versions, namely Windows Vista and Windows 8.