There’s major news in the app field this week: HTC associated with Under Armour for a new app, a health tracking service which deems to compare itself with Nike Plus and other competitors.
It is a pretty basic fitness app, allowing the user different inputs: steps, sleep, caloric burn, heart rate, weight, and multiple workouts, operating on a user interface created by Under Armour. The big buzz surrounds the new integrated social network available for your friend-exercisers, keeping you in touch with your fitness goals 24/7/365, and providing a total snapshot of your progress.
Kevin Plank, Founder and CEO of Under Armour explains the beauty of the new app. It doesn’t matter if you’re just starting to get fit, or you are a fitness buff, UA Record offers everyone the possibility to be in control of their health and fitness. It is also a simple and powerful tool, created to assist people who want to lead a healthier and more active life.
Not only can you invite up to 20 friends within your network, but you can also compete in personalized health and fitness challenges centered on achieving specific goals. All your challenges will be based on workout count, total distance, total steps and number of calories burned. Whenever you want to check, you get real-time updates, total progress and an open conversation chat for group participants, based on daily, weekly or monthly competitions.
The app takes it one step further, offering the opportunity to share content (videos, photos, workout stories), along with providing access to personalized advice on nutrition, training programs, injury prevention – all this from fitness experts and health leaders.
Robin Thurston, SVP, Connected Fitness, Under Armour states that UA Record is design to offer you a customized roadmap so you can understand more about your fitness performance, your body and health. The point that brings it home is the strong community and the possibility to achieve your health and fitness goals on your own terms and in your own pace.
Of course, this is not a unique fitness platform for people to try out (almost every major smartphone designer has its own by now), but we can already see that UA Record’s open approach to social interaction with third-parties is gaining some success.
Image Source: TNW
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