At a time when tech giant Apple has come up with its ‘revolutionary’ product line including a smartwatch and two smartphones, experts say it may be facing a privacy challenge.
Recently, Apple’s cloud storage system ‘iCloud’ was blamed for security lapse as some of the private and very personal photographs of celebrities, mostly female, including Oscar-winning actress Jennifer Lawrence were leaked on online social networking forums. The leakage of uncompromised data invited severe criticism for the tech giant.
On September 9, the company has called up the biggest tech event to announce some of its most anticipated and awaited products. Since the death of its boss, Apple CEO Steve Jobs, the company has not come up with new products and the launches were just ‘evolutionary’ and not the ‘revolutionary’ one.
But on this event, Apple ended the months-long anticipations, rumours and speculations after the tech giant its range of long-awaited products including a smartwatch, two iPhones and a mobile-payments offering (digital wallet as dubbed by tech sites) built in to the new devices.
Apple announced three new products- Apple Watch (a health monitoring wearable devoce) , iPhone 6 with a mobile-payments offering and iPhone 6 plus
The company has been offering Internet services like email and online calendars for years. With the new announcements of health-monitoring technology and a new digital wallet service for shopping things wirelessly with some Apple devices, the California-based company has positioned itself as a caretaker of valuable user information including the credit card numbers and health related info like pulse rates or heart rates.
But some still thinks that seeing the growing incidence of cyber crimes it becomes more important for the device makers to get themselves ready to face any form of threat and keep the customers’ details safe and secure.
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