With the launch of its first wearable product, a smartwatch, tech giant Apple has maintained its history of arriving late but will it continue to spread the magic in a similar way as the Cupertino company’s other gadget categories have done despite delayed arrival in the market.
If take a look back, Apple has been a late entrant in comparison to its rivals into several product segments. For instance, Apple’s popular iPod was not the first digital music player. While, its iPad was also not the first tablet into the market.
Despite being the last comer into the market in most of the cases, the company almost never failed to make the spark, thanks to the company’s innovations that it used to infuse into its devices.
The California-based technology company on September 9 made the big announcement of the most awaited, anticipated and rumoured product, Apple Watch.
But this is not the first smartwatch in the tech market as rivals like Samsung and Sony are already selling their products for a few years now. However, both Samsung and Sony have failed to make their respective products a runaway hit.
Apple Watch won’t be going on sale until early 2015. In such a scenario, the market analysts and experts are skeptical about the product’s fortunes. The million dollar question of the moment is will the company work its magic as it has done in the past or will it be able to convince the people that they really need a smartwatch?
Well, experts say Apple has the potential to stimulate interest in smartwatches as it has done in the past too. But the experts underline that the company seriously needs to overcome some of the hitches in the Apple Watch.
According to the Citi Investment Research estimates, the smartwatch market is likely to be between USD 1.4 billion and USD 1.8 billion this year and has the potential to grow to USD 10 billion by 2018.
Experts say the market of wearable devices is a small but growing area for the tech companies and the smartphone could become an ideal tool. However, the recent market of smartwatch has clearly spelled that so far no company has cracked the success mantra for the mass-market.
What experts say?
Susquehanna Research analyst Chris Caso says, “What separates Apple from the others is partially the design itself —it’s a lot more elegant than other offerings— as well as the Apple ecosystem and (software) developer opportunity.”
Forrester analyst James McQuivey says, “Apple has unique strengths to make something elegant and attractive. Same is the case with its Apple Watch which features the controller knob on the side, while the company has emphasized on different watch sizes and style options to give it a smart and classy look.”
Despite the odds, the experts hopes Apple Watch will have a successful launch, which may not be as big as Apple’s iPad and is expected to ship about 10 million units by the end of 2016.