Steve Jobs, the man behind Apple, may not be with us but his legacy and working style continues to guide the Apple employees in understanding “What Makes Apple, Apple”, thanks to the so called Apple University.
The internal training program which is dubbed as Apple University was established in 2008 by late co-founder and CEO Steve Jobs. Joel Podolny, the then dean of Yale School of Management, was entrusted with the responsibility to head up the new program.
The training program followed a similar program, called Pixar University, for animation studio Pixar. It was another company co-founded by Jobs.
A class named “What Makes Apple, Apple” was organized by the Apple University where an instructor showed the employees a slide showing comparison of a 78-button remote control for Google TV and an Apple TV remote, which has only three buttons.
Three Apple employees, who attended this session, revealed some of the highlights of the program to the New York Times on condition of anonymity.
“You go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do,” one person who took the course said about the program.
With the moto of simplification, the company runs training classes where the new and old employees are taught about Jobs’ approach to simplifying products, even as the company grows. The program also aims at integrating the new employees with the older ones.
The courses also help the employees to learn about business decision making and the company’s view and norms.
The philosophy of simplicity of the tech giant Apple has not changed since Jobs’ death in 2011. The company continue to lead under new CEO Tim Cook.
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