The new smartwatch Apple launched at the beginning of this week seems to be overshadowed by the new MacBook 2015 that the company announced at the same event, prompting questions whether the new Apple device would be a commercial success.
Although there was a lot of buzz in the media prior to the Apple Watch launch, tech specialists now believe the gadget might not meet the forecast of 10 million copies sold per quarter, and there are several good reasons they think so.
First of all, the smartwatch was designed as a completely new Apple product, the first so since the iPad. While it may be so, the watch does not respond to a visible demand or opportunity in the market. Simply put, no one asked for an Apple watch, as there are already several products on the market that meet many of its functions.
According to market researchers, the watch will go against no less than 89 already existing fitness bands or smartwatch brands. There is almost nothing the new Apple product can do that hasn’t been done by the other companies. With a battery life of only 18-hour, the Apple Watch falls behind the competition, meaning the device would require daily recharge.
Some may still argue that the Apple Watch can alone do more things than any other existing watch. While that may be the case, there are already smartphones out there that can perform even more functions simultaneously. And it is safe to assume that most of the targeted Apple Watch customers already own a smartphone, so why bother buying another product that only seems redundant?
With a hefty starting price of $349, more than twice people usually pay for a smartwatch, analysts do not believe the 10 million sales objective is a realistic one, but no one is willing to bet against the watch yet. Apple is a company known for great marketing campaigns, and even if sales fall short, tech market experts estimate the Apple Watch will still be a profitable product.
Analysts believe releasing both the smartwatch and the new MacBook in stores on the same day will benefit the latter, while it may hurt Apple Watch sales. The Apple laptop already caught the eye as an ideal tool for journalists to do their work, and there seems little interest left for the watch.
With its super slim design and the top notch USB-C port, the 13-inch MacBook sells itself. Although there are enough who criticized the laptop’s lack of ports, Apple told media they envision a wire-free world for mobile computers, where its new laptop would perfectly fit. And probably the iPhone giant knows better.
Image Source: Business Day
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