Unlike the usual fuss Apple has got us used to when launching products, Apple Watch rolled out quietly in a few select shops around the world – mostly in big cities like Paris or New York.
Apple Inc. however, has not yet offered the smartwatch in their own stores, while they are apparently trying out for a new strategy.
If you want to go check out the new timepiece, you can access one of these stores: Dover Street Market in Tokyo and London, Colette in Paris, or The Corner in Berlin. The giant tech company has asked the outlets to advertise their watch as more of a fashion accessory than just an expensive gadget.
Apple stores have been displaying the Watch since April 10, when preordering became an option. This very Friday, first Watches have been reaching their owners – but delays should be expected. As the first original product released by Apple CEO Tim Cook, the Watch is coveted by many, so people might receive their orders as late as July.
The smartwatch does everything you’d expect a smartwatch to do. When synced with an iPhone, it offers the possibility of making phone calls, checking mail, and listening to music. Besides the basic features, it can also monitor the user’s health with apps that track heartbeats or burned calories.
First Watch was bought in Japan, which has multiple locations from where you can purchase it. Some people in Berlin, Germany, have also spent the night in front The Corner, an elite designer boutique, while more than 100 were waiting for the store to open in the morning.
Just curious or potential customers?
Even though New York’s Fifth Avenue Apple store, doesn’t yet sell smartwatches from this location, you could see dozens of customers in the shop on Friday morning – some wanted to try it, others wanted to get a better look at the features.
According to Daniel Ives’s poll, senior analyst at FBR Capital Markets, more than 15 percent of the people in the Fifth Avenue Apple store had either already preordered the Watch, or were planning to once they tried it, which he considered a healthy sign for future demand.
All around the world, people have been preordering the tech gizmo so they are now and about, familiarizing with the product. What a lot of customers seem to be attracted to is the fitness function, which is available from the cheapest model to the more expensive one.
Countless reviews of the Watch have already been made, balancing the pros and cons of owning such a device. While it might be a handy product for people who are constantly on the move, the smartwatch rated pretty low in the categories of battery life and ability of loading apps in a timely fashion.
If you’re a tech lover, you’re probably interested in the things going on in the belly of the watch, but most who have tried to pry it open (without damaging it) have been stopped by the tough resin coating – making it harder for users to have a closer examination. The case was specifically designed to protect the core computing module.
However, iFixit, a company handling gadget repairs, has done it: opening the Watch right on the launch day, it said the inner components of the device are also a testimony to the detailed analysis that’s been put into creating it.
Estimating demand for Apple Watch is a hassle
Usually, Apple product launches are met by the public with huge lines and sleepovers in front of the stores selling it – a detail which has been missing this time around. That’s why market analysts are having a hard time making an accurate estimation of how popular is the demand for the Watch.
Apple’s new device comes in a surprising variation: 38 models, ranging in U.S. pricing from $349 for the Sport watch to a whopping $10,000 (and more!) for the gold Edition. Prices, however, vary from one location to another, so you might want to check more out before taking the decision of buying on. In general, the watch is more expensive outside the U.S.
Even though Apple has yet to release some official numbers regarding the demand situation, what we know for sure is that many customers have been notified of delays since the initial supply is apparently not enough to cover the preorders placed since April 10.
The tech company said that Apple Watch comes with more than 3,000 compatible apps – which means they are fitted so visuals and buttons are not going to be a problem for the watch’s tiny screen.
The first Apple Watch-carmaker deal has already been taken by Porsche, which announced it will allow its vehicles to connect to the device. This pairing can control the car’s ventilation remotely; help the driver make sure doors are locked; and offer a new alternative for finding tour car in the parking lot.
Image Source: Know Your Mobile
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