AT&T will be changing the price of its old unlimited plan, an option which the service provider stopped selling some years ago but is still being used by some customers.
AT&T Inc. is a telecommunications conglomerate. The multinational was founded back in 1983. It is based in Dallas, Texas. The telecommunications company is held as one of the largest service providers in the United States. Its mobile and fixed telephone services gained these titles.
AT&T is also one of the largest conglomerates of its type at a worldwide level. It has an estimated number of 130.4 million mobile users.
Mobile users can choose from a variety of data plans. Until some years back, AT&T also offered an unlimited plan. However, the company has been slowly but surely retiring the grandfathered solution.
The unlimited data plan had a set price. For quite some time, the service had a $30 price. However, back in February 2016, AT&T raised its cost. Starting with that date, the service would cost $35 a month. Now, the proposed change will be even bigger.
Rumors of an increase had been floating around. Now, a company spokesperson went to confirm them. Starting with March 2017, AT&T will once again change the unlimited plan price.
Company officials stated as follows. The unlimited data plan will still be available to its existing users. However, its monthly cost will increase. More exactly, $5 will be added per month to its price. The rise will come into effect starting with March.
This will bring the old unlimited plan to a $40 value. And that is just for data. Texting and voice calling option bring the plan’s monthly cost to about $90.
AT&T has been encouraging its customers to move on to new data plans. Most new variants feature data caps. However, they are presented as also having additional advantages. These latter cannot be accessed on the former unlimited plan.
One benefit of the services are mobile hotspot connections. Users will now be able to create or connect to another user device. As such, they can now share data between them.
However, new unlimited plans do exist. AT&T first stopped selling unlimited plans back in 2011. The service was no longer an available action for new users. Existing users that switched plans couldn’t choose it either.
Still, last year, the company announced a new unlimited option. This became available to all users. However, they would also have to subscribe to an additional product. This is the DirectTV or the AT&T U-verse TV.
AT&T has been driving its customers away from the unlimited plan. In 2011, it stopped selling it to customers that used unauthorized tethering services. Depending on the user’s device, the company also took to throttling the unlimited data customers. If they exceeded a 3 or 5GB limit, their access would be revoked for what remained of the month.
This action suffered changes throughout the years. It is still used today. However, its limit has been increased to 22GB a month. And not even then. Users will still have access to data unless they connected to a more congested cell tower.
A number of authorities have tried to take action against AT&T’s unlimited data plan throttles. Still, their actions have yet to be met with a response.
AT&T will most likely continue to push out its unlimited plan. Instead, the company recommends the new AT&T Unlimited Plan and the Mobile Share Advantage plans.
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