After it had purchased the digital satellite television provider DirectTv last week, AT&T Inc rolls out a hard-to-resist package of mobile and traditional TV services.
Although, some customers may not be impressed by the new offer because the two companies already had similar offers on display before the merger, AT&T announced that the latest package is the first move toward “what’s to come.”
A spokesperson for the telecom recently said that the company now can launch more deals that combine TV services with mobile phone offers in ways competition can’t because other companies do not have access to both domains. Yet, AT&T declined to provide more details on “what’s to come.”
The newly-launched package would include a $10 monthly discount for all TV and wireless services. Plus now there is a single number to call when you need a troubleshooting expert, and you can go to any AT&T store to have your phone ready to stream DirectTv content even before you have it installed it in your home.
The content you will be able to watch on your phone will be the same you could get from DirectTv on its apps. The content is basically a pick of what you can see on traditional TV due to the limitations set in place by content providers.
The $10 monthly discount will be available for a single bill starting August 10, the company announced. Nevertheless, there will be other promotional packages that are very similar to what other wireless and TV service providers currently have in store.
Recon Analytics, Massachussetts-based research firm, recently reported that AT&T made a very inspired ahead-of-its-time move that other companies may soon follow. Roger Entner, the head of the company, believes that TV without the ability of providing mobile services is a no-longer-viable business in today’s market.
For instance, AT&T’s rivals who cannot combine mobile phone and TV services may be outpaced after the merger. Now, the largest U.S. provider of fixed telephone is the only company to own both businesses.
“It’s a beginning, but an important beginning,”
Mr. Entner described the latest offer.
The telecom, which now provides traditional TV services under the name of U-verse in more than 20 states, plans to adjust that business to DirectTv. The latest offer will be available to both U-verse and DirectTv subscribers.
Those customers can now opt for the new package with prices ranging from $50 to $125, which is nearly $35 cheaper than previous pricing tiers. Yet, some channels may be available only to one type of customers. For instance, Sunday Ticket will be available only to DirectTv users because of the company’s exclusivity deals with the National Football League.
Image Source: CableTV Depot
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