Target is the runner-up in the race for the largest discount store retailer in U.S. The first place was granted to Walmart. The company has more than 1,800 stores throughout the United States. While its main competitor relies on keeping its products to the lowest prices on the market, Target focuses more on complying the needs of the young shoppers. This segment of target clientele puts more emphasis on the image of a product than any others. As of recently, the company managed to convince Jeff Burt to take the position as its Grocery Chief.
The New Grocery Chief Was Previously in Charge of the Fred Meyer Brand
Target is currently struggling with a decreasing performance within its grocery business. As a consequence, the company assessed the possibility of changing the leadership of this division. Thus, Target Corporation managed to convince Jeff Burt to become one of its chief executives.
Jeff Burt was the head of the Fred Meyer division of The Kroger Company at the time. He managed to build a pristine career of 30 years within this business. During his last part of this job, he was in charge with coordinating the around 130 multi-department stores in Oregon, Alaska, Washington, and Idaho. These locations that activate under the Fred Meyer brand shared a similar business format with Target.
His expertise spans major leadership tasks such as supervising different categories of merchandise, operations, leading the central division, and overseeing overall merchandising. Burt is familiar with managing a total of 38,000 employees while coordinating at the same time manufacturing plants, distribution centers, and fuel stations.
Jeff Burt Is Going to Create a Better Shopping Place for Target Public
Target is struggling to resist the competition represented by the on-line retailer Amazon and rival discounter Walmart. In its efforts to stay relevant, the company resorted to more discounted groceries than ever. This was one of the strategies to animate more traffic within its stores. From now on, Jeff Burt is going to relocate to Minneapolis starting on April 10.
As the Target’s grocery chief, he will be in charge of improving the client experience at Target through data and analytics. His broad expertise relies much on reading numbers and taking sound business decisions based on them. He will have to report his marketing direction to the Executive Vice President at Target, Mark Tritton.
“There is an opportunity to harness the power of the Target brand to more clearly cater to what consumers want when they’re shopping for food and beverage,” stated Burt.
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